A decade ago, brands and ad agencies have made major investments in their marketing budgets on various forms of outdoor advertising. It included billboards, hoardings, posters, etc. In recent years, this traditional Out-of-Home Advertising is being challenged. It is due to digital advancements, technological developments, and the growth of social media influence.  What is Out-of-Home advertising?  Out-of-Home advertising is a traditional form in which advertising is done outdoor and offline. The target location of this advertising is public places, commercial places, commute stations, and channels. In other words, places with constant audience presence. As there is no involvement of digital means or programs, OOH  is also known as offline advertising or outdoor advertising.  The present-day advertising world is demanding OOH to introduce a new key element. DIGITAL into advertising as there is a dominance of technological innovation and online media advertising. T