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Showing posts from February, 2020

Transition of Out Of Home Advertising towards IOOH with Drishte-i

Drishte A brief intro to Drishte: Drishte is a transformational Ad-tech company leveraging computer vision to create IOOH. Drishte is a platform to access the drishte-i network to launch OOH campaigns with audience profiling and empowered with real-time feedback on the campaign's reach and penetration. Before we continue to explain the transition we are trying to bring, We have to mention a few details about OOH, DOOH, and change of phase of advertising with Digital Marketing. Branding with Out Of Home Advertising, Digital Marketing Dynamic Out of Home Advertising: Before the DIgital Era, OOH and Media Advertising are the major shareholders in advertising industries, Though they are not such big numbers in revenue considering then GDP's. Because from ages it is evident that OOH is one of the best marketing channels to gain trust and brand awareness. But it hadn't been in the same way for long. adapting to new trends is much needed for any business. Nokia